The Seven C’s of Communication

If you have ever sent an email to a co-worker or friend only to discover you left out key information, you are not alone. Yes, I admit it. I have been that person who sends someone 4 emails to get my point across. Do I let that happen anymore? Not a chance. I put myself in the recipient’s shoes – do I want to read multiple emails to get one point? No way. It’s definitely worth spending the extra 2-5 minutes rereading the message and editing as necessary.

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A New Kind of Synergy: Incorporating Online Marketing with an Offline Business

Many of us don’t like change. We tend to stick to the things that we know and are comfortable with. If it worked in the past, it should work now, right? Not necessarily. Whether we like it or not, times are changing. A majority of consumers find what they need on the Internet, even if it is a product that can’t be shipped through the mail.

It is much easier to find a product or service online, than it is going store to store trying to find the perfect purchase. The Internet allows customers to give feedback and recommendations about different products, which makes shopping simple. One example we can look at is the auto industry.

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The Google Panda Algorithm Update

This update, which rolled out on February 23, 2011 does not affect any Sequoia Technologies clients. We do not participate in sketchy SEO techniques or host ads on any of our sites. All sites managed by Sequoia have relevant content geared towards end users and do not to try to game the Google Algorithm. Google’s Webmaster Guidelines have always been sort of the ten commandments for SEO’s and therefore we have always followed them. This is not the case for all SEO companies.

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Customer Service 201

Think about how you feel when you encounter bad customer service, even if it’s only once. You probably dread calling for assistance, and when you finally do, you are reminded why you didn’t want to make the call in the first place, prompting you to consider taking your business elsewhere. Consider this – would you want your customers doing the same?

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A Very Small-Business Solution

How much do you pay for credit card fees per transaction? No idea? Let’s say your business uses a standard credit card processing company. You pay $0.15 per transaction, with 2000 transactions of $5 each. You just paid $300 to your credit processing company. What if you could cut that to $275? From Twitter’s co-founder comes a tiny payment tool designed to solve the problems of cost, mobility, speed, and reliability. This little gadget fits in the coin pocket of your jeans, and it deserves your attention.

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Expanding Your Social Network

Social Networking… Away from the computer

In our world today, social networking has become a way of life for many people. It has also become an effective marketing strategy used by businesses with very little cost involved. However, I am not writing to tell you about the importance of social networking. While social networking on the Internet is important, I want to take a look at the real meaning of the words “social networking”.

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