Tracking Your PPC ROI

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Internet marketing can be very intangible. Although Google Adwords and MSN AdCenter gives you valuable data, it doesn’t show you the complete success of your PPC campaign. It’s hard to see the results, when nearly every part of the sales process is done online.

Your sponsored ads might drive 80% of the traffic to your e-commerce page, and you might not even have a clue that your PPC campaign is working well. It can be very difficult to understand how much money you are making (if any) from your PPC campaign if you do not take the right steps to learn its profitability.

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Marketing 101: The SWOT Analysis

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When implementing any new marketing strategy, it is important to conduct a SWOT analysis for your business. SWOT stands for strengths, weaknesses, opportunities, and threats. It is pronounced the same way as SWAT, but unfortunately it isn’t as interesting as Samuel L. Jackson in a bullet-proof vest breaking down a wall. To get a better understanding of what SWOT means, let’s expand on each topic.

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6 Ways to Make an Effective Landing Page

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Creating an excellent landing page is like perfecting a sales pitch. Everything you say and do is crafted to entice your prospective customer, and your ulterior motive is to compel him or her to act. The role of a landing page is exactly that—to be a strategic, well-constructed site that is specifically designed to convert prospects to leads.

Here are 6 ways to make your landing page effective:

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A New Kind of Synergy: Incorporating Online Marketing with an Offline Business

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Many of us don’t like change. We tend to stick to the things that we know and are comfortable with. If it worked in the past, it should work now, right? Not necessarily. Whether we like it or not, times are changing. A majority of consumers find what they need on the Internet, even if it is a product that can’t be shipped through the mail.

It is much easier to find a product or service online, than it is going store to store trying to find the perfect purchase. The Internet allows customers to give feedback and recommendations about different products, which makes shopping simple. One example we can look at is the auto industry.

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The Google Panda Algorithm Update

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This update, which rolled out on February 23, 2011 does not affect any Sequoia Technologies clients. We do not participate in sketchy SEO techniques or host ads on any of our sites. All sites managed by Sequoia have relevant content geared towards end users and do not to try to game the Google Algorithm. Google’s Webmaster Guidelines have always been sort of the ten commandments for SEO’s and therefore we have always followed them. This is not the case for all SEO companies.

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A Very Small-Business Solution

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How much do you pay for credit card fees per transaction? No idea? Let’s say your business uses a standard credit card processing company. You pay $0.15 per transaction, with 2000 transactions of $5 each. You just paid $300 to your credit processing company. What if you could cut that to $275? From Twitter’s co-founder comes a tiny payment tool designed to solve the problems of cost, mobility, speed, and reliability. This little gadget fits in the coin pocket of your jeans, and it deserves your attention.

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