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6 Ways to Make an Effective Landing Page

Creating an excellent landing page is like perfecting a sales pitch. Everything you say and do is crafted to entice your prospective customer, and your ulterior motive is to compel him or her to act. The role of a landing page is exactly that—to be a strategic, well-constructed site that is specifically designed to convert prospects to leads.

Here are 6 ways to make your landing page effective:

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