Social media has changed the way people receive and share information. Networking and social recommendations (such as the “Like” or “Recommend” buttons Facebook has available) are doing the research for us when it comes to looking up news and information. Technology has made it easy for people to share with one another news stories, bytes of information, and answers to questions. Just like the Internet took over the print press, it is helping social media take over news outlets, product placement, and is also helping customer service improve.
Social Media can be defined as “participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.”
Social Media dominates the lives of people in the United States on a daily basis. Whether you like it or not, Social Media is the present and the future, and there is no turning back. Your competition may already know that Social Media is a necessary component of marketing in today’s world, and they may or may not be taking advantage of that. Don’t wait to find out. Expand your web presence by starting a strategic Social Media Marketing campaign.
One could not dream on July 3, 1969, when Internet was introduced to the public, that our lives and culture would change so rapidly. A mere 25 years later, a college student at Swarthmore, Justin Hall, invented blogging. Since then social networking has taken over our culture.
Four of the top online social networking methods include:
If you have ever sent an email to a co-worker or friend only to discover you left out key information, you are not alone. Yes, I admit it. I have been that person who sends someone 4 emails to get my point across. Do I let that happen anymore? Not a chance. I put myself in the recipient’s shoes – do I want to read multiple emails to get one point? No way. It’s definitely worth spending the extra 2-5 minutes rereading the message and editing as necessary.
Think about how you feel when you encounter bad customer service, even if it’s only once. You probably dread calling for assistance, and when you finally do, you are reminded why you didn’t want to make the call in the first place, prompting you to consider taking your business elsewhere. Consider this – would you want your customers doing the same?
Customer service/support departments are an important part of any company that is in the service industry. If there is not a solid service and/or support team, companies can be in danger of losing clients.
Social Networking… Away from the computer
In our world today, social networking has become a way of life for many people. It has also become an effective marketing strategy used by businesses with very little cost involved. However, I am not writing to tell you about the importance of social networking. While social networking on the Internet is important, I want to take a look at the real meaning of the words “social networking”.