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6 Ways to Make an Effective Landing Page

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Creating an excellent landing page is like perfecting a sales pitch. Everything you say and do is crafted to entice your prospective customer, and your ulterior motive is to compel him or her to act. The role of a landing page is exactly that—to be a strategic, well-constructed site that is specifically designed to convert prospects to leads.

Here are 6 ways to make your landing page effective:

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The Google Panda Algorithm Update

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This update, which rolled out on February 23, 2011 does not affect any Sequoia Technologies clients. We do not participate in sketchy SEO techniques or host ads on any of our sites. All sites managed by Sequoia have relevant content geared towards end users and do not to try to game the Google Algorithm. Google’s Webmaster Guidelines have always been sort of the ten commandments for SEO’s and therefore we have always followed them. This is not the case for all SEO companies.

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