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Internet marketing can be very intangible. Although Google Adwords and MSN AdCenter gives you valuable data, it doesn’t show you the complete success of your PPC campaign. It’s hard to see the results, when nearly every part of the sales process is done online.
In my last blog, I talked about the meaning of service, and how we balance our personal aspirations with real customer needs. Many people have an instrumental view of their work, i.e. “How do I get the most out of my job, while doing the least amount of work possible?”
Pay-per-click advertising is a great lead generation tool. It turns immediate results, and when managed correctly can produce an excellent return on investment. Here are eight tips to correctly manage your PPC campaign:
Social media has changed the way people receive and share information. Networking and social recommendations (such as the “Like” or “Recommend” buttons Facebook has available) are doing the research for us when it comes to looking up news and information. Technology has made it easy for people to share with one another news stories, bytes of information, and answers to questions. Just like the Internet took over the print press, it is helping social media take over news outlets, product placement, and is also helping customer service improve.
As we all have our own individual passions, strengths, and what I like to call inspirational motives, we sometimes have to look in the mirror and ask ourselves, “Why am I here?" and "Why is the world better because of me?”
So you want to be a Teen Choice Award-winning wizard? Go to Hogwarts. Want to be found online? Reverse-engineer Google (i.e. SEO). Want your name and image to be recognized by your target market? Use Social Media.
Those ads you see on Google, Bing, and other search engines of the like are on the clock 24/7 pre-qualifying visitors to bring in business. They know what they’re doing, and they’re good. Really good.
For those who have not tapped in to the benefits of PPC, here are 28 reasons why you should:
“We either make ourselves miserable or we make ourselves strong. The amount of work is the same”
~ Carlos Castaneda
We have all had those jobs where we would rather pull out our teeth than have to go into work. The bed always seems a little cozier. Hitting snooze a minimum of 5 times a morning is routine. You dread Mondays and celebrate Fridays. This can all be an effect of ill company culture.
The majority of people who enter the job world approach their work with a very simple purpose: to get the most they can from their job while giving the least possible to their job. Ironically, we often value our work to the extent that it serves and upbuilds us, instead of doing work as the vocation it was meant to be: giving of ourselves to meet the needs of those who use our services.
Ever considered hanging out with people like you? What about people who like what you like, or do what you do? Of course you have. But what about those people you’ve met but don’t really know? That’s what Social Media Day (SMDay) is all about.
SMDay 2011 should have begun with a short speech:
“Welcome to Social Media Day. The first rule of SMDay is.. Tell someone about SMDay!”